HOW DO GUIDE TIME SCARCE SPECIFIERS TO THE RIGHT PRODUCT FOR THE JOB?
Fed up with the one-size-fits-all approach in the construction industry, the Cornerstone team are redefining how lime-based products can meet the real-world complexities of the industry.
* BRAND * PRINT * DIGITAL
Brief
After several successful product launches, plus excellent customer feedback, the team realised it was time to revisit and refine their branding and assets to be more confident, premium and consistent.
Ideation
It was quickly apparent the market was rife with cheesy stock images and dry content. After a series of workshops to uncover insights, our approach would need a fresh passion for building paired with straightforward content that our busy clients can understand.
Approach
The iterations of the branding and assets needed to support the product ranges and complex information, while still setting the brand apart in a way which was sustainable to maintain in-house.
Idea
Refine the tone of voice to be bold and straightforward but warm and energic. Iterate existing colourways, typography and devices to create a fresh bold look with a real-world gritty feel to imagery.
