HOW DO YOU GET FED UP RENTERS TO TO RISE UP & TAKE ACTION?
Since 1966, Shelter has defended the right for everyone to have access to safe housing. Shelter is unique, working to influence political decision-making at the highest levels while working on community-based programs around the country.
* CAMPAIGN * PRINT * DIGITAL *STUDENT PROJECT
Brief
The cost of living crisis threatens to create a massive wave of homelessness in the UK. Shelter needed a bold, packs-a-punch campaign to push the government to take action.
Ideation
While many are impacted, renters are some of the hardest hit, presenting an opportunity to engage and mobilise renters directly. To define the campaign, reviewed previous campaigns, including those which helped to establish Shelter in the 1960s.
Approach
Utilising feedback uncovered during the previous re-brand, the campaign would take Shelter back to its grassroots nature and aim to mobilise the community.
Idea
The campaign would focus on a march to Westminster. With the crisis both complex and personal, an abstracted visual system would provide an identity everyone could engage with in their own way.
