HOW DO SHOWCASE BIG IDEAS & FOR A NEW FUTURE?
T-LAB is a German corporation based in Cologne which specialises in ground-breaking technologies. T-Lab champions global collaboration and networking at the forefront of technological advancement to gather and develop the best expertise and entrepreneurs.
* DIGITAL *STUDENT PROJECT
Brief
After a successful year, the T-lab team wanted to celebrate their accomplishments with an annual report microsite that summed up an ambitious and prosperous year.
Ideation
T-lab wanted to avoid tired and corporate tech cliches. No robots, please and thank you. Instead, they wanted to showcase innovation and enthusiasm to gain the confidence of like-minded potential investors and collaborators.
Approach
Forward-thinking and progressive, I was led visually by their belief that big problems require big, bold solutions for the world of tomorrow.
Idea
To keep the focus on the results, I focused on scaling up a bold sans serif type paired with vibrant and modern colour palette. In addition, a secondary tech-inspired monotype font was used to create simple, expressive graphics.
